Published Work
These are a selection of current and past pieces centered on music journalism, digital culture, and marketing, in which I explore industry trends, audience engagement, and the meanings behind the music.
01
Here I break down deeIn this piece, I explore the Korean cultural themes and symbolism woven throughout CORTIS’ latest song ahead of their second EP release.ply embedded Korean cultural concepts that CORTIS talks about in their latest song ahead of their second EP.
02
With Gap Inc. continuing its streak of successful marketing campaigns, this piece explores how the brand’s viral ad featuring KATSEYE generated massive online buzz and quickly led to sold-out denim, driving 5%+ CTR and a 50% open rate.
03
This article explores BOYNEXTDOOR’s first world tour announcement and what this major milestone signals for the group’s evolving career trajectory.